Announcement @ 13:39:00+0000

Is Using Flash Appropriate In A Company Web Site?

Posted in Blog by Danaja

The short answer is could be. The extended answer is that the question may be better asked, Is a 100 percent FLASH web site appropriate in corporate. The answer for this question, in my humble belief is, absolutely not. In fact , we now have had a number of clients come to us this year which have 100% Flash web sites that will completely reprise their internet sites because his or her do not are working for them. They are having issues with search engines and with clients who can’t see the web sites.

Naturally , they do operate terms of visuals. In case you visit a Adobe flash web site, you will observe it. Wish visitor is able to see the web site does not automatically imply that the web site is working for your business.

What is Expensive?

Flash can be technology produced by Macromedia, a leader in webdevelopment tools. Expensive movies are a compilation of many images, components and text message that is consequently compiled right into a nice, small little digital file that then gets put on the world wide web. Some designers build entire web sites employing this technology. Graphic artists quite like the technology because it gives these people a great opportunity to show just how talented they may be by expanding interactive, shifting, and quite honestly very entertaining websites. Remember though which the purpose for your business website is to speak with your existing and potential clients, not to present everyone what a talented developer you chosen.

What is Flash Good for?

Display is great simply because an add-on element for some graphic pieces of a business website. Recently the capacity for web masters to make digital digital into show movies may be simplified and using thumb to stream a video is an excellent example of a great use just for Flash within a business web-site.

Another example of where Thumb is well used and very well received is usually on web sites that are about presentation and not information. For instance , a rock band, kids sites with bit of games, an image gallery, a movie clip are places where Flash is particularly suitable.

Does Adobe flash have a location on the net? Absolutely it can do, but as a site purchaser nevertheless, you have to think about the question, does Flash have got a place in the business internet site??

Can Everybody See Adobe flash

The brief answer is not a. Although acquireable and an element of most web browsers when they are mounted, not we all have flash installed with their web browser. If a visitor who does not have a flash plug-in individual PC trips a site that will require the Display plug-in, the web browser will certainly prompt them to install it. PERSONAL COMPUTER and web savvy visitors will probably go ahead and get it done, but some users (like my mother) tension if a pop-up window asks a question and so they walk away, or surf away, thinking they just infected their LAPTOP OR COMPUTER with the most up-to-date doomsday computer virus. All of that stated, a large percentage of persons can see Adobe flash without a lot of anxiety.

Points to consider

The Intro Flash Sprinkle

Flash is often used for splash pages or connection pages into web sites. We have all seen all of them, the animated movie or commercial that leads us in a more traditional marketing web site. Maybe you’ve ever pondered why the Flash creator almost always spots a miss intro website link on this page? I believe it is very because they already know if they don’t allow visitors to skip the Flash dash screen they are going to reduce the visitor. Do not forget that most net surfers happen to be impatient and perhaps they are usually looking for information, not really another business. Get visitors to your main web page and do that fast.

The trend of applying splash pages has got declined during the past couple of years since the internet provides matured. It can be my self-belief, and generally shared, that if your website is about good information, in that case an accessibility screen is just a road hinder to your site visitors.

The Search Engine

Search engines send out computerized robots referred to as spiders that crawl throughout the internet and create large databases of web pages. Persons then hunt for web pages based on key words that happen to be embedded into the web page in hidden tags as well as in the written text that is on the internet page alone. If it is necessary to you that individuals find your web site it is important to you to create well written text and links in your web pages that search engines will find, read and follow. Search engines like yahoo cannot start to see the text in a Flash page. Search engines like google cannot discover hyper-links about flash pages and therefore cannot follow the links. Your web site will not seem to be very important to the majority of search engines because to a search engine your site will contain one webpage and the only relevant details that the search engine will see is your meta-tags if they will exist.

Explained all of that, you will discover arguably techniques for getting a Show site found and catalogued by a search engine. It simply is certainly not the easiest thing to do and you will likely need a Search Engine Optimization professional to assist you.

Testing Linking

In case you are kind enough to put backlinks on your website for additional web sites, then you are providing them with a “vote of confidence” in terms of search engine rankings. The greater web sites that link to an internet site, in the eye of the search results, makes the linked web site more important. Taking that a step further, the more essential the web site that links to you personally the higher the potential ranking your websites will get. Similarly, sites offering you with a reciprocal link will be in effect supplying you with their “vote of confidence” and in turn producing your web site more important.

Keep in mind what I explained earlier? Search engines like google cannot see hyper-links when they are embedded into flash. Therefore although the backlinks are liked they will not help the search engines belief of how priceless your site may be for the world and thus all those “votes of confidence” are going to waste.

Make sure that those that provide you with a website link from their site to you is usually not inlayed into a flash page. Links should be in pure CODE or Hyper-Text MarkUp Vocabulary. If you furnish links to other internet sites on your web page, the same applies to you, use CODE.

Don? p Break my personal Back Option

Web-browsers each and every one have a back press button. As computer software users, and more specifically while web browsers, we take advantage of the back press button as a matter of course. It is just a good practice as a web developer to not break the back switch. Unfortunately, due to nature of Flash, the back button doesn’t work for backward navigation in the flash website.

Create a Book mark if You Can

People like to bookmark pages in the internet in order to quickly go back to them down the line. Web viewers do not always bookmark the index webpage, or the primary page, of any web site. For instance , if you internet site has a great currency ripping tools or a superb mortgage calculator on it, persons may simply want to bookmark exactly that page. You are unable to bookmark an indoor page within a Flash internet site. You can only bookmark the main page. Give it a try. Visit a fully Flash internet site, surf around a bit, then simply try to take a note of the site you are looking at. It doesn’t work, because you literally have not changed pages from when you arrived at the internet site, you have simply played the animation which in turn made it appear as though you went to several pages.


The cost to develop a traditional promoting web site using standard style graphic, HTML CODE and text message is in most all cases less expensive than using Flash. If you creator proposes to use Flash, inquire the question, just how much would it price to do exactly the same thing without display.

Making Alterations and Revisions

If you have your web site built 100% in Flash, you could have subscribed to some skill-set in the designer. If you need to make alterations, you will definitely need to make use of someone who can function within Flash. The same theory applies if your web site is definitely images, CODE and textual content. The distinctive difference is the fact there are much more web masters basically with the later than in Thumb. It also commonly will take much longer to make changes to Show sites and thus your cost of maintenance can be extremely steep.

So to simplify, the original art work and style is worked on in the. FLA format plus the final file that goes online server is usually. SWF.

I see it over and over where the developer does not give you the client along with the source file for their expensive elements or perhaps web site. They will protect the. FLA data files, and you know what, you have to head to them with respect to updates and revisions. Regardless of how gifted your new webmaster or developer is, if you do not have the supply file with the. FLA extension for your Display site you will not be able to bring up to date it. You must ask your designer to supply you with this resource file if you opt to use Thumb elements with your web site.

One final Note On Flash

Please do not understand my comments here because me getting anti-flash to tell the truth, it really is an excellent media technology. If you have the budget and want to improve your web site applying 100% true flash, there are several things you can do to mitigate a few of the pitfalls that we have identified here.

Make use of a javascript to detect the browser capabilities of the visitor and ensure they own Flash plug-in to support the Flash in your site. In the event the result of this kind of simple evaluation is “no they do not support Flash” then right thing to do is direct them to a new HTML founded web site along with your content. Therefore , although you can overcome the missing Expensive plug-in you need two websites designed (the Flash an individual and the HTML CODE one).

In Summary

Flash is a wonderful design software to add elements to your website to spice up.

Flash is fantastic for delivering rich media like audio and video.

Makes use of the theory, put flash to your web page, would not add your web page to flash and you will probably deliver a great experience to your visitors.

If the web site is approximately delivering info, make the details first plus the design second. Web sites which provide great content do not need to wiggle, giggle, blink, click and buzz.


0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

Some HTML is OK

(required, never shared)

or, reply to this post via trackback.